Privacy Policy

Last Updated: December 10, 2025

At BMRify ("we," "us," or "our"), we are deeply committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website bmrify.com and use our health and fitness calculators. We believe in complete transparency about data practices, and this policy details exactly what information we collect (spoiler: very little), what we do with it, and your rights regarding your data.

1. Our Privacy Commitment

We do NOT collect, store, or share your personal health data. This is our fundamental privacy principle. When you use any of our calculators (BMI, BMR, Calorie, Ideal Weight, Water Intake), all calculations happen entirely in your web browser using JavaScript. The health data you enter – your weight, height, age, gender, activity level – never leaves your device and is never transmitted to our servers. Once you close your browser or navigate away from the page, this information is immediately discarded. We have no databases storing user health information, no user accounts requiring registration, and no tracking of individual health metrics over time.

This privacy-first approach is intentional. We recognize that health information is deeply personal and sensitive. Unlike many health platforms that require account creation and store your data (ostensibly to "track progress" but often to build user profiles for marketing), we've built BMRify to function entirely client-side. You get accurate, personalized health calculations without sacrificing privacy. This is our promise and our competitive advantage.

2. Information We Collect

2.1 Health Calculator Data (NOT Stored)

When you use our calculators, you input personal health information such as weight, height, age, gender, activity level, and other health-related parameters. This data is processed entirely in your browser to generate results. It is never transmitted to our servers, never stored in any database, and never accessible to us or anyone else. The moment you refresh the page or close your browser, this data is permanently deleted from your device's temporary memory.

2.2 Automatically Collected Information

Like most websites, we automatically collect certain non-personal information when you visit BMRify:

• Log Data: Your IP address, browser type and version, operating system, referring/exit pages, date and time stamps, and clickstream data. This information is collected by our web hosting provider's standard server logs and helps us understand traffic patterns, troubleshoot technical issues, and improve website performance.
• Cookies and Tracking Technologies: We use minimal cookies for essential website functionality. We do NOT use tracking cookies for advertising purposes. If we implement analytics in the future (e.g., Google Analytics), we will update this policy and provide opt-out mechanisms.
• Device Information: Screen resolution, device type (mobile/desktop/tablet), and general location (country/city level based on IP address, not precise geolocation) to optimize the website experience for different devices and regions.

2.3 Voluntarily Provided Information

If you contact us through our Contact Us page, you may voluntarily provide your name, email address, and message content. We use this information solely to respond to your inquiry and do not use it for marketing purposes unless you explicitly consent. We retain contact form submissions for up to 12 months for customer service purposes, after which they are permanently deleted.

3. How We Use Information

The limited information we collect is used exclusively for the following purposes:

• Website Operation and Improvement: Server logs and analytics help us understand how visitors use BMRify, which calculators are most popular, which pages have technical issues, and how to improve user experience. For example, if we notice many mobile users, we prioritize mobile optimization.
• Security and Fraud Prevention: Monitoring for suspicious activity, preventing DDoS attacks, and protecting against spam and abuse. For instance, if we detect abnormal traffic patterns suggesting a bot attack, we may temporarily implement rate limiting.
• Legal Compliance: Complying with applicable laws, regulations, and legal processes. If legally compelled by valid court order, we may disclose information, but we will notify affected users unless prohibited by law.
• Customer Support: Responding to inquiries, questions, and feedback submitted through our contact form. We may reference previous communications to provide continuity in support.

We do NOT use your information for:

• Targeted advertising or marketing (we display contextual ads only, if any)
• Selling or renting data to third parties
• Building user profiles or behavioral tracking across websites
• Creating mailing lists or sending promotional emails (we have no newsletter)

4. Information Sharing and Disclosure

We do not sell, trade, rent, or otherwise transfer your personal information to third parties. Limited sharing occurs only in these specific circumstances:

4.1 Service Providers

We may share limited information with trusted third-party service providers who assist in operating our website, such as:

• Web Hosting Provider: Stores website files and processes server requests. They have access to server logs but are contractually obligated to maintain confidentiality and security.
• CDN (Content Delivery Network): If implemented, helps deliver website content faster globally. They process visitor IP addresses for routing but don't retain personal data.
• Email Service Provider: If you contact us, your email may be processed through email service providers like Gmail or third-party email platforms. We choose providers with strong privacy policies.

All service providers are carefully vetted, bound by confidentiality agreements, and permitted to use information only for providing services to us, not for their own purposes.

4.2 Legal Requirements

We may disclose information if required by law, such as responding to subpoenas, court orders, or legal processes, or to protect our rights, property, safety, or that of our users or the public. We will make reasonable efforts to notify affected users unless legally prohibited.

4.3 Business Transfers

In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, user information may be transferred to successor entities. We will notify users via prominent notice on our website before information is transferred and becomes subject to a different privacy policy.

5. Data Security

We implement industry-standard security measures to protect information from unauthorized access, alteration, disclosure, or destruction:

• HTTPS Encryption: All data transmitted between your browser and our servers is encrypted using SSL/TLS protocols, preventing interception by third parties.
• Secure Hosting: Our website is hosted on reputable platforms with robust security infrastructure, regular security updates, and DDoS protection.
• Access Controls: Limited personnel have access to server infrastructure, and access is logged and monitored.
• Regular Updates: We keep website software, plugins, and dependencies updated to patch security vulnerabilities.

However, no internet transmission or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. You use our website at your own risk, and we encourage you to take precautions such as using secure internet connections and keeping your devices updated.

6. Third-Party Links

BMRify contains links to external websites such as government health resources (NCDC, WHO, FSSAI, Ministry of Health). These links are provided for your convenience and informational purposes. We have no control over and assume no responsibility for the content, privacy policies, or practices of third-party sites. When you click on external links, you leave BMRify and are subject to the privacy policies and terms of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

7. Children's Privacy

BMRify is not intended for children under 18 years of age. Our health calculators use adult formulas and are designed for adult users (18+). We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at the address provided below, and we will delete such information from our systems promptly.

8. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

• Access: You may request confirmation of what personal information we hold about you (which is minimal to none).
• Correction: You may request correction of inaccurate information, though since we don't store health data, this primarily applies to contact form submissions.
• Deletion: You may request deletion of your information. Since we don't store health calculator data, this would apply to contact form submissions or any other voluntarily provided information.
• Opt-Out: You may opt out of any future communications from us, though we don't send marketing emails.
• Data Portability: You may request a copy of information we hold about you in a structured, machine-readable format.

To exercise any of these rights, please contact us using the information in the "Contact Us" section below. We will respond to your request within 30 days as required by applicable law.

9. Cookie Policy

BMRify uses minimal cookies for essential website functionality. Cookies are small text files stored on your device that help websites remember your preferences.

Essential Cookies

These cookies are necessary for the website to function properly (e.g., maintaining your session as you navigate between pages). You cannot opt out of essential cookies if you wish to use our website.

Analytics Cookies (If Implemented)

If we implement analytics services like Google Analytics in the future, we will update this policy and provide clear information about what data is collected and offer opt-out mechanisms. We will use analytics solely to understand aggregate user behavior, not to track individuals.

Managing Cookies

Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, disabling essential cookies may affect website functionality. You can typically manage cookies through your browser settings. Consult your browser's help documentation for specific instructions.

10. International Users

BMRify is operated from India and primarily serves Indian users. However, the website is accessible globally. If you access our website from outside India, your information may be transferred to, stored, and processed in India where our servers are located. By using our website, you consent to the transfer of information to India and other countries where our service providers may operate, which may have different data protection laws than your country. We take steps to ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

11. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes, we will:

• Update the "Last Updated" date at the top of this policy
• Provide prominent notice on our homepage for at least 30 days
• If changes significantly affect your rights, we may attempt to notify users directly (if we have contact information)

We encourage you to review this Privacy Policy periodically. Your continued use of BMRify after changes are posted constitutes your acceptance of the revised policy. If you disagree with changes, please discontinue use of our website.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

13. Compliance with Indian Laws

BMRify complies with applicable Indian data protection laws including the Information Technology Act, 2000, and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011. We are committed to protecting sensitive personal data or information (SPDI) as defined under Indian law, which includes health data. Our practice of not collecting or storing health calculator data exceeds minimum legal requirements and reflects our commitment to user privacy.

14. Acknowledgment and Consent

By using BMRify, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with any part of this policy, please do not use our website or services. Your use of our website constitutes your consent to the collection and use of information as described in this Privacy Policy.