About BMRify

"Empowering India's Health Journey, One Calculator at a Time"

Our Story and Mission

BMRify was born from a simple observation: millions of Indians want to improve their health, but lack access to basic, personalized health information. While expensive fitness apps and nutrition consultations are available to the urban elite, the average Indian struggles to answer fundamental questions: "Am I at a healthy weight?" "How many calories should I eat?" "How much water do I need in this heat?" These aren't luxuries – they're basic health literacy that everyone deserves.

We created BMRify in february and launched in december 2025 to democratize health information across India. Our platform provides free, accurate, science-backed health calculators accessible to anyone with an internet connection, whether they're using a smartphone in rural Punjab or a desktop computer in metropolitan Mumbai. No registration barriers, no paywalls, no complexity – just straightforward tools that answer critical health questions in seconds.

Our mission is threefold: First, to provide accessible health tools that empower Indians to make informed decisions about their bodies. Second, to respect user privacy absolutely – we never collect, store, or monetize your personal health data. Third, to educate through comprehensive, culturally relevant content that helps users understand not just the numbers, but the science and practical application behind them.

Why BMRify Matters for India

India faces a unique and urgent health crisis. We are simultaneously battling malnutrition in rural areas and obesity epidemics in cities. According to government health data, over 135 million Indians are obese, while millions remain underweight. India is the diabetes capital of the world with over 77 million diabetics. Heart disease, hypertension, and metabolic syndrome are reaching epidemic proportions, especially among younger populations.

What makes this crisis particularly tragic is that much of it is preventable through lifestyle interventions: maintaining healthy weight, eating appropriate calories, staying hydrated, and monitoring key health metrics. But prevention requires awareness. How can someone maintain healthy weight if they don't know what healthy weight is? How can they create an appropriate diet if they don't know their calorie needs? BMRify bridges this information gap.

Moreover, we've designed our platform specifically for Indian contexts. Our BMI calculator acknowledges that Indians develop metabolic complications at lower BMI thresholds than international standards. Our water intake calculator accounts for India's tropical climate where hydration needs are 30-40% higher than temperate regions. Our content references Indian foods, dietary patterns, lifestyles, and climate conditions. This isn't a Western tool hastily translated – it's built from the ground up for India.

Our Commitment to Scientific Accuracy

Health misinformation is rampant online, with unqualified "influencers" dispensing dangerous advice and pseudoscientific "wellness" products making false promises. BMRify stands firmly against this trend. Every calculator on our platform uses scientifically validated formulas published in peer-reviewed medical and nutrition journals:

• BMI Calculator: Uses the standard WHO formula with interpretations adapted for Asian populations based on research showing Indians develop obesity-related complications at lower BMI levels.
• BMR Calculator: Implements the Mifflin-St Jeor equation, which multiple studies have validated as the most accurate BMR prediction formula for diverse populations.
• Calorie Calculator: Multiplies BMR by activity factors validated by the American College of Sports Medicine and adapted for Indian activity patterns.
• Ideal Weight Calculator: Uses Devine, Robinson, and Miller formulas originally developed for clinical medication dosing but widely validated for weight assessment.
• Water Intake Calculator: Based on WHO and ICMR hydration guidelines, adjusted for India's hot climate and increased sweat losses.

All our educational content is researched and fact-checked against authoritative sources including WHO, ICMR (Indian Council of Medical Research), NCDC (National Centre for Disease Control), FSSAI (Food Safety and Standards Authority of India), and peer-reviewed medical literature. We cite sources, link to government health resources, and clearly distinguish between established science and preliminary research.

We regularly review and update our calculators and content as new research emerges. Health science evolves, and we evolve with it, ensuring BMRify always reflects current evidence-based best practices.

Privacy: Our Non-Negotiable Principle

In an era where health apps routinely collect, analyze, and monetize user data, BMRify takes a radically different approach: we collect nothing. This isn't marketing speak – it's architectural design. All our calculators run entirely in your web browser using client-side JavaScript. When you enter your weight, height, age, or any other health data, that information never leaves your device. It's processed locally, results are displayed, and when you close the page, the data is immediately discarded. We have no databases, no user accounts, no tracking of individual health metrics.

Why this approach? Because we believe health data is deeply personal and sensitive. You should be able to check your BMI or calculate your calorie needs without creating a permanent digital record accessible to corporations, advertisers, or data brokers. Your health information belongs to you alone. Period.

This privacy-first architecture isn't just ethically sound – it's also practical. We never have to worry about data breaches because we hold no data to breach. We never face regulatory compliance complexity because we don't process personal health information. And users can trust our platform completely, knowing their private health data remains private.

What Makes BMRify Different

100% Free, Forever: No freemium models, no premium features, no hidden costs. All calculators and content are free and always will be. We believe health tools should be accessible to everyone regardless of economic status.

No Registration Required: No email sign-ups, no account creation, no verification codes. Just visit, calculate, and go. We respect your time and privacy.

Privacy-First Design: As detailed above, we've architected BMRify to avoid collecting personal data entirely, not as a policy choice but as a technical reality.

Mobile-First Experience: Over 70% of Indian internet users access the web via smartphones. BMRify is designed mobile-first with responsive layouts that work flawlessly on any device, from budget Android phones to premium iPhones to desktop computers.

Educational, Not Just Transactional: Each calculator includes comprehensive guides explaining the science, interpretation, and practical application. We don't just give you numbers – we help you understand what they mean and what to do with them.

Culturally Relevant Content: We reference Indian foods (dal, roti, biryani, chaas), Indian climate conditions, Indian dietary patterns, Indian health challenges, and Indian cultural contexts. This isn't a Western calculator with superficial localization.

Open and Transparent: We cite sources, acknowledge limitations, provide clear disclaimers, and never overstate what our calculators can do. Honesty builds trust, and trust is our most valuable asset.

Our Roadmap and Future Vision

BMRify is continuously evolving. Currently, we offer five core calculators, but we have ambitious plans to expand our platform with additional tools and features that serve India's health needs:

Coming Soon:

• Body Fat Percentage Calculator using multiple estimation methods
• Protein Intake Calculator for optimal muscle maintenance and growth
• Macro Calculator for detailed macronutrient breakdown
• Pregnancy Weight Gain Calculator with trimester-specific guidance
• One-Rep Max Calculator for strength training enthusiasts
• Heart Rate Zone Calculator for cardiovascular training
• Body Shape Calculator (waist-to-hip ratio, waist-to-height ratio)
• Comprehensive health tracker allowing users to save data locally (with no server transmission)

Future Enhancements:

• Regional language support (Hindi, Tamil, Telugu, Bengali, Marathi, Gujarati, etc.) to reach non-English speakers across India
• Downloadable health reports (PDF) generated locally in your browser
• Integration with popular fitness tracking apps while maintaining our privacy commitment
• Expanded educational content library covering nutrition, exercise, mental health, sleep, and preventive healthcare
• Collaboration with Indian healthcare professionals to provide expert-reviewed content

We're also exploring partnerships with NGOs, healthcare organizations, and government health initiatives to bring BMRify to underserved communities, perhaps through offline-capable versions or integration with existing health programs.

Our Team and Values

BMRify is built by a team of health enthusiasts, software developers, and content creators united by a common goal: making health information accessible to every Indian. Our team includes individuals with backgrounds in nutrition science, software engineering, medical writing, and user experience design. While we come from diverse professional backgrounds, we share core values:

Evidence-Based Approach: We follow the science, not fads or trends. Every recommendation is backed by peer-reviewed research or authoritative health guidelines.

User-Centric Design: We build for real people with real constraints – limited time, varying technical literacy, different devices, and diverse needs. Simplicity and accessibility guide every design decision.

Ethical Technology: Technology should serve users, not exploit them. We reject dark patterns, manipulative design, data exploitation, and any practice that prioritizes profit over user welfare.

Inclusivity and Accessibility: Health tools should work for everyone regardless of location, device, economic status, technical knowledge, or physical ability. We strive to make BMRify as inclusive and accessible as possible.

Continuous Improvement: We listen to user feedback, monitor emerging research, identify gaps in our offerings, and constantly work to improve. BMRify today is better than BMRify yesterday, and tomorrow will be better still.

Join Our Mission

BMRify's success isn't measured in revenue or user counts, but in impact: lives improved, health goals achieved, diseases prevented, and knowledge empowered. Every person who uses our calculators to understand their health better, make informed decisions, or take concrete steps toward wellness represents our mission fulfilled.

You can support our mission by:

• Sharing BMRify: Tell friends, family, colleagues, and social networks about our free calculators. Word-of-mouth is our primary growth channel.
• Providing Feedback: Let us know what works, what doesn't, what's missing, and what could be better. User feedback drives our development priorities.
• Using Our Tools: The more people use BMRify to improve their health, the more we fulfill our mission. Your health journey is our inspiration.
• Staying Connected: Bookmark our site, visit regularly for new tools and content, and make BMRify part of your health routine.

Get in Touch

We love hearing from our users. Whether you have questions, suggestions, feedback, partnership inquiries, or just want to share your health success story, please reach out: